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New product introduction (NPI) is the process whereby a product is taken from the initial idea through product design, test and pilot  to manufacture. Making the new product introduction commercially successful requires a thorough process of creating a strategic business plan for the new product or system. This will aid the transition to taking the product successfully to market. 

At Tharsus, new product introduction and commercial product strategy is embedded in our customer journey process. This is the first step or Key business model. 

Putting your idea or prototype through our Key model will allow you to see all the processes needed to create a commercially successful product, and all the requirements to take it to market. We'll work together to find out what 'good' looks like, for you, your customers and your product or system. 

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