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Artificial intelligence (AI) is the simulation of human intelligence processes by machines, especially computer systems. These processes include learning (the acquisition of information and rules for using the information), reasoning (using data driven rules to reach approximate or definite conclusions) and self-correction. 

Artificial intelligence is used in technology systems people use in everyday life, such as grammar correction or next word predicting when writing messages or emails, facial recognition in smartphones, feed personalization on social media. The list goes on. 

At Tharsus, our Digital Technology team use a range of digital tools in their processes when programming software for strategic machines, including machine learning and artificial intelligence.